We were tasked with developing the visual world for up and coming singer-songwriter Alex Frew. Being a new artist with no established image, we began by developing the branding set and colour palette to define the visual language we would use throughout all assets.
Scope of Work:
- Full branding package and visual guidelines
- Cover artwork for “Cobalt” EP
- 5 Single artworks
- Merchandise spread
- 1 Music Video
- 2 Teaser Videos
- 6 Live performance videos
- 1 Lyric video
- Full studio photoshoot
- Motion graphics across Spotify, Apple Music, and Instagram
Creative Direction: Travis Didluck & Keenan Kosolowski
Design: Keenan Kosolowski
Director: Travis Didluck
Label: Warner Music Canada
Video Production Company: Silent K