We handled full creative direction and asset creation for Cassidy Mann’s debut EP “If It’s Not Forever” throughout 2021. The visual identity and direction for this project is rooted in the idea of nostalgia. Built upon strong influence from ‘80’s and ‘90’s pop-culture and editorials, we aimed to utilize fonts and styles that evoke a sense of familiarity to push this concept. This idea was carried throughout imagery used for all single releases and album artwork, while bold type and colours created a striking contrast inspired by cinematic title cards.
Scope of Work:
- Custom branding elements
- Gatefold CD design & layout
- Single art across 5 focus tracks
- 5 Lyric videos
- Custom merchandise
- Motion graphics for Spotify, Instagram, and Apple Music
Creative Direction: Travis Didluck & Keenan Kosolowski
Design: Keenan Kosolowski
Lyric Videos: Travis Didluck
Photos & Video: Mary Rose
Label: End Times